Here are some elements you should consider following when you create a successful Paramour Listing or on any Social Media site. Keep in mind that while these are general rules for success you will always need to tweak your own presence online to garner the most attention.
Element #1: Your display name
Okay, this seems fairly basic. The name that displays on your social media profile should just be your own name, right?
Usually, that’s correct. But sometimes that doesn’t make the most sense. Think stage name…
On platforms such as Twitter, where you don’t have to use a real name, a pseudonym might make more sense. The biggest thing is to keep in consistent across all of your social media channels to build your brand awareness.
Element #2: Your username and URL
On most social networks, your username is included in your URL, and it’s often different from your display name. Usually, you can’t change your username, so choose it carefully.
If possible, it’s usually best to just go with your own name / stage name. But sometimes, if you’re the face of your company, the company name might work better (like in a studio).
Finally, while it isn’t always possible, try to keep your username the same across platforms.
It can be confusing when this isn’t the case, like Instagram being @yourname and Twitter being @yourcompany or @yourmiddlename.
Element #3: Your profile pic
Should you go with a full face photo, suggestive, or something else?
This is a personal decision but our research indicates that a clothed photo that shows your face is best (for garnering clicks and interaction). We have also found that nudity isn’t needed to get interest either; implied gives you greater mystique!
It’s also a good idea to stick with the same (or at least a similar) photo across different social networks. That way you’re easier to recognize on different platforms and are again building brand awareness.
Element #4: Your link
This varies from one social media network to the next, but be sure to seek out any opportunity to get your website link on your social profile.
Make sure that your link is front and center so that people can find it quickly and click through to your website.
Another good idea for your links is to create a social network specific landing page so you can track which profiles are bringing your site the most traffic.
Element #5: Your bio
Your main social profile bio is a perfect place to put your elevator pitch and include keywords. Give them all they need to know about you without having to take your time up with messaging or calls.
The most successful profiles create a story with a basic call to action in their bio – lead them on what a journey with you will look, feel and taste like 🙂
Finally, you can finish your bio with a simple call to action. This can be a link to your website, an offer to call you, or even a mission statement asking “will you join me?”
Element #6: Your interests
Look at these fields as an additional place to get some great value and connections. Let them into your world a little so that the connection can be a little deeper and hopefully not a one time thing.
This also adds credibility and a new level of connection you can build with people who are learning about you for the first time.
Element #7: Your background or cover image
A customized background will allow you to share additional information and give personality to you and your brand. Take advantage of the big space that is in high resolution for an eye catching statement.
Don’t make it distracting or more important than your profile picture, but a great cover image can go a long way to personalizing your social page.
On some platforms, like Facebook, this can even be a video. If you have the option (and decent video), this can be even an even more engaging way to connect with others.
Element #8: Your activity
Once your profile setup is complete, your ongoing mission will be to maintain a healthy level of activity on your networks.
It’s not enough to leave a profile blank! You need to contribute to the platform and build connections. After all, that’s what they’re there for in the first place.
No matter what social network you’re on, the basic guidelines still apply. You’ll want to connect with friends and followers by asking questions and responding to comments. (Paramour offers a forum for this and private messaging via your listings)
Provide value by posting interesting ideas, or at least sharing interesting and relevant things you find.
Element #9: Your promotion
Finally, there is nothing like a little healthy promotion of your social network profiles to help more people find and connect with you.
Be sure to add your social networking profile links to your website, email signature, and other sites you are on.
Also, don’t forget to interlink your profiles to each other. Many networks have places to include links to other networks, and you can and should use them whenever possible.
Stay connected, become an active member on the social network of your choice, and you’ll start acquiring a fan base!